Coffee Bean
Client Pitch ● Graphic Design
Type of Project
Tools used
Client Pitch
Illustrator, Photoshop
Hot and Cold Cup re-designs
Deliverables
STUCK ON YOU
In pitching for Coffee Bean, I wanted to go at it from a different angle. This design combines a fun and informative style, blending creativity and meaningful content. The sticker-style aesthetic communicates a playful vibe while incorporating brand values and positive affirmations to engage
the viewer.
I incorporated short, memorable phrases sourced from Coffee Bean’s website that I felt captured the essence of the brand. These were integrated into the design to reflect its core values while keeping the tone light, engaging, and easy to connect with. Since the brief limited the design to two colours, I expanded the palette by using varying levels of opacity to introduce depth and tonal variation.
Other Proposed Applications
Expanding the concept into a sticker pack reinforces the playful aesthetic while deepening brand engagement. Stickers can be used on packaging, merchandise, or digital platforms, turning positive affirmations and brand values into collectible, shareable moments that build emotional connection with customers.
Previous Experiments
I first experimented with taking apart the super graphic of the logo. I made them into various types of flowers to act as a callback to coffee flowers. I decided to drop this idea as I received feedback that the main focus on the flowers might not be appealing to a wide majority of people.
