GUARDIAN Orange Party
Client ● Graphic Design ● Digital (Conceptualisation and Adaptations) ● Print (Point of Sale Materials)
Type of Project
Tools used
Client (Agency)
Illustrator, Photoshop, Indesign, After Effects
Graphics for Digital Adaptions (Social Media, E-commerce), Point of Sale Materials, Catalogues
Deliverables
4 weeks per Orange Party Campaign
Length of Project
Orange Party is a bi-monthly sales campaign run by Guardian. I was tasked with developing the creative vision for the covers, which set the theme and a cohesive overall look for the campaign, while ensuring consistency with Guardian’s brand identity. Our team of four collaborated on filling in the product listings, and I took turns with another teammate to handle the digital and physical adaptations for each campaign.
The works shown here include both proposed and final cover designs, along with adaptations across digital and print formats. Examples include point-of-sale materials such as hanging mobiles and standee headers, as well as digital assets like social media visuals and e-commerce banners.
