NEX
Client Pitch ● Graphic Design
Type of Project
Tools used
Client Pitch
Illustrator, Photoshop
Key Visual
*Key visuals are used to visually communicate the key message of campaign, then adapted across platforms for a cohesive and consistent identity.
Deliverables
ECO HOLIDAYS / CHRISTMAS
For the NEX pitch, we collaborated in two pairs. We needed to created a Christmas and eco-themed in two different styles. I focused on the Eco Holidays design for both. To create a cohesive look across both visuals, we used baubles for the Christmas visual and terrariums for the eco-visual.
I also highlighted NEX’s eco initiatives, like solar panel installations and a clothes swap program, incorporating these elements into the design.
Design 2:
We did a 3D approach for this second iteration. For this design, the focus in on the typography, thus the design is centered around having people enjoying the green space around the words.
MOTHER’S DAY
As the above styles we did for the pitch were chosen, I had to do the following Key Visuals in the same graphic style/concept. To emulate the people in the baubles, I chose to focus on the concept of having people on each flower doing a different activity.
