NEX
Client Pitch ● Graphic Design
Type of Project
Tools used
Client Pitch
Illustrator, Photoshop
Key Visual
*Key visuals are used to visually communicate the key message of campaign, then adapted across platforms for a cohesive and consistent identity.
Deliverables
1.5 weeks
Length of Project
Client: NEX
NEX: ECO HOLIDAYS / CHRISTMAS
For the NEX pitch, we collaborated in pairs to develop two distinct key visuals: a festive Christmas design and an eco-themed concept. I created the Eco Holidays visual across both concepts. In the first set, we tied the themes together by using baubles in the Christmas design and terrariums in the eco-themed design. While creating this set, I researched eco initiatives and incorporated activities like solar panel installations and a clothes swap program into the terrarium scenes.
The second set focused on 3D typography. Taking a 3D approach, this design centered on the typography itself, with illustrations of people enjoying green spaces surrounding the words to emphasize the eco-friendly message.
NEX: MOTHER’S DAY
After the pitch styles were chosen, I developed the Mother’s Day visuals using the same graphic style and concept. Inspired by the idea of people inside baubles, I created scenes of mothers and their children, each on different flowers, happily engaged in various activities. A charming detail shows children running towards their mothers, holding letter balloons that spell out “MOM,” adding a fun touch to the overall design.
Client: The Woodleigh Mall (TWM)
As part of my role, I contributed to developing key visuals for an upcoming campaign at Woodleigh Mall. While the campaign has yet to launch and the materials remain unpublished, I was involved in creating initial concepts and designs aligned with the mall’s branding and event objectives. This experience strengthened my skills in adapting creative concepts for retail environments and collaborating with the team on campaign development.