Mall Events Key Visuals
Client Proposal ( NEX, The Woodleigh Mall) ● Graphic Design
Type of Project
Tools used
Client Proposal (NEX, The Woodleigh Mall)
Illustrator, Photoshop
Key Visual
*Key visuals are used to visually communicate the key message of campaign, then adapted across platforms for a cohesive and consistent identity.
Deliverables
1.5 weeks
Length of Project
Client: NEX
NEX: ECO HOLIDAYS / CHRISTMAS
For the NEX pitch, we collaborated in pairs to develop two distinct key visuals: a festive Christmas design and an eco-themed concept. I created the Eco Holidays visual across both concepts. In the first set, we tied the themes together by using baubles in the Christmas design and terrariums in the eco-themed design. While creating this set, I researched eco initiatives and incorporated activities like solar panel installations and a clothes swap program into the terrarium scenes.
The second set focused on 3D typography. Taking a 3D approach, this design centered on the typography itself, with illustrations of people enjoying green spaces surrounding the words to emphasize the eco-friendly message.
NEX: MOTHER’S DAY
After the pitch styles were chosen, I developed the Mother’s Day visuals using the same graphic style and concept. Inspired by the idea of people inside baubles, I created scenes of mothers and their children, each on different flowers, happily engaged in various activities. A charming detail shows children running towards their mothers, holding letter balloons that spell out “MOM,” adding a fun touch to the overall design.
The Woodleigh Mall (TWM)
For the NEX pitch, we collaborated in pairs to develop two distinct key visuals: a festive Christmas design and an eco-themed concept. I created the Eco Holidays visual across both concepts. In the first set, we tied the themes together by using baubles in the Christmas design and terrariums in the eco-themed design. While creating this set, I researched eco initiatives and incorporated activities like solar panel installations and a clothes swap program into the terrarium scenes.
The second set focused on 3D typography. Taking a 3D approach, this design centered on the typography itself, with illustrations of people enjoying green spaces surrounding the words to emphasize the eco-friendly message.
THE WOODLEIGH MALL: NATIONAL DAY
After the pitch styles were chosen, I developed the Mother’s Day visuals using the same graphic style and concept. Inspired by the idea of people inside baubles, I created scenes of mothers and their children, each on different flowers, happily engaged in various activities. A charming detail shows children running towards their mothers, holding letter balloons that spell out “MOM,” adding a fun touch to the overall design.
THE WOODLEIGH MALL: MOONCAKE FESTIVAL
After the pitch styles were chosen, I developed the Mother’s Day visuals using the same graphic style and concept. Inspired by the idea of people inside baubles, I created scenes of mothers and their children, each on different flowers, happily engaged in various activities. A charming detail shows children running towards their mothers, holding letter balloons that spell out “MOM,” adding a fun touch to the overall design.
