TOP SHELF DESIGN
Client ● Graphic Design ● Print (Point of Sale Materials)
Type of Project
Tools used
Client (Agency)
Illustrator, Photoshop
Point of Sale Materials
*Top Shelf are used to highlight featured products in a retail display.
Deliverables
GUARDIAN - PREGNANCY TEST KIT TOP SHELF
I was tasked to create a top shelf display for Guardian’s pregnancy test kits. I conducted visual market research through in-store observations and online research to inform my design. I started with sketching out on paper then creating the design in illustrator and doing a mockup in photoshop before test printing a small scale of the design in paper.
In-store implementation
The final design brought to life on-shelf, following rounds of iteration, mockups, and test printing!
Previous iterations
These were my first two iterations before arriving at the final design. The first explored a softer approach while still incorporating orange as a key colour. The second took inspiration from the actual product packaging to create a more seamless look. Elements from both versions, particularly the pop-up ideas, were combined and refined in the final iteration.
ACCUCHEK
This proposed top shelf display was created for Accu-Chek insulin pen needles. It features two needle gauges (31G and 32G) in a clear, easy-to-read layout. The design highlights key information about Accu-Chek’s gentle injection technology while following the brand’s clean and minimal style. Using their signature blue-green gradient, the display was made to feel approachable, trustworthy, and professional.