Signia BCT Event
Client ● Graphic Design ● Digital (Conceptualisation and Adaptations) ● Print (Point of Sale Materials)
Type of Project
Tools used
Client (Agency)
Illustrator, Photoshop
Web Banners, Backdrop, Photo Props and Standees
Deliverables
The event served as a launch platform for Signia’s latest hearing aid, offering guests an interactive and informative experience. This involved creating multiple print and digital collaterals, including event signage, invitations, and presentation visuals.
CREATIVE VISION
The brief required me to integrate elements of Bluetooth connectivity into the visual while aligning with the featured product and the event’s setting. Since the event was held at a neon-lit bowling club, I drew inspiration from the vibrant atmosphere by using glowing neon lines and objects as key design elements. Bowling pins were incorporated to directly reference the venue, while the background subtly reinterprets the Bluetooth symbol to complement the overall concept. To highlight the product, I placed it on a pedestal at the center and labeled it clearly with neon text.
A1 POSTERS
To accompany this event, a series of A1 posters were created. The first poster is adapted from the the web banner while the others were to share more facts about the product.
BACKDROP AND STANDEE
A backdrop which was made in line with the products colours was created along with a standee promote the brand and product.